Every year, newspaper circulation changes due to many factors: increasing technology (hat makes it easier to access the news online); sales of a specific newspaper; access to newspapers etc. Although, it could also be - in context to 2020 - being unable to shop as often as usual due to lockdown/quarantine. Because of the ever changing circulations of newspapers, it isn't always easy to keep an accurate record of these circulations. However, there are some websites which provide regular information on newspaper (i.e. Oxfam).
One example is (https://www.statista.com/statistics/246077/reach-of-selected-national-newspapers-in-the-uk/) Statista.
The graph above shows the monthly reach of leading newspapers within the UK from April 2019 to March 2020. This shows me that The Sun (a Red Top tabloid) is the most reached newspaper (2019-2020) with up to 39,626 individuals. It is closely followed by The Sun on Sunday (38,567 individuals), the Daily Mail (35,803 individuals), The Guardian (35,543 individuals) and the Mail on Sunday (34,647 individuals)- suggesting that these were the most commonly reached newspapers for almost a year.
However, this does not necessarily mean that they are the most popular/positively reviewed newspapers, the graph below shows popularity statistics from August 2019 - August 2020.
While none of these newspapers have a minimum of 50% of their readers who have a positive opinion on their newspapers, they top 5 positively viewed newspapers (according to the graph) are: the Metro (44%); The Times (36%); The Independent (35%), The Guardian (35%) and the Financial Times (33%). This graph highlights that while The Sun was the most commonly reached newspaper, it is not the most positively viewed upon.
A good post - well presented.
ReplyDelete