"HELLO!" Magazine
Hello! Magazine is a British (with Spanish origin - "!Hola!) magazine that mainly covers stories and gossip about the royal family and celebrities that are well known in Britain - even Hollywood celebrities. However, while it covers the real-life stories of celebrities and the royal family, there doesn't seem to be any stories covered about ordinary people who aren't celebrities. The "Hello!" Magazine doesn't cover common current affairs or common experiences of lower class people.
The front cover of the Hello! magazine above composes of up to seven images - all of which show what the main stories they will cover will be. The cover itself looks 'crowded' - indicating that there is a lot to read about in the magazine, however, the cover is also highly orientated around the Royal family.
MASTHEAD
The masthead of the magazine stands out from the rest of the magazine cover because it is a bright red box with bold, white, serif font text in capital letters. The exclamation mark "HELLO!" works well with the chosen colours as it almost 'calls out' to its readership as if greeting them and drawing their attention to the magazine itself. The colour scheme, although it shows that the brand follows the royal family and is 'loyal' to England, it is unfortunately used for almost every magazine cover and brand. In a sense, it is old-fashioned meaning that I would rather use a different colour scheme to make my magazine more modern, unique and interesting. As a way of doing this, I would like to use a different colour palette. As part of my research for creating my own magazine product, I searched for a "colour palette generator" in Google and found the website 'Coolors - The super fast color schemes generator!' This website enables people to create their own colour palette and has even been used by big media companies such as Disney, Dreamworks, Microsoft etc.
The masthead above also includes the issue number, the release date and the cost of the magazine itself "Number 1684", "3 May 2021" and "£2.75". It appears to be a rather compact design that provides all the information that their readers need in regards to the magazine itself. However, the black text doesn't seem to stand out as much against the red box as the "HELLO!" does. Because I have now taken this factor into consideration, I would like to ensure that the colour palette I use is not only unique, but also easy to read and easy for the eyes to look at with very little strain.
TEXT
The text on the front cover of the magazine summarises the main stories that are going to be featured within the magazine, however, the white text in front of the main image of Prince Louis is similar to the text of the masthead - this suggests to me that this is the main story that they are going to cover and that will have the most detail. However, because it overlays a rather light background, it is a little difficult to read.
The enlarging of the text "KATE'S ROYAL MILESTONES" emphasizes that the story is actually about her and her thoughts however, they obviously include Prince Louis and her husband Prince William. Although the phrase "...given her a reason to smile" indicates that there may have been some negativity involved in her life and creates a sense of drama to the story. It compels readers to support her by reading the magazine and sympathizing with her.
The text also links to the royal colours of the United Kingdom - allying the magazine brand with their customers.
EXTRA
The "EXCLUSIVE BUMPER ISSUE" box suggests on the front cover, that the magazine will include special stories through the adjective "Exclusive" - this is what is known as a call-to-action because it compels people to but the magazine to read the the "exclusive" stories included.
No comments:
Post a Comment