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| Image of the logo found on Google Images |
General Information:
- This daily newspaper was established In the year 1896 by three people: Harold & Alfred Harmsworth and Kennedy Jones and it has been successful since then. Originally, it was a broadsheet up until its 75th anniversary when it became the tabloid format newspaper it is today.
- The Daily Mail is a 'child' company of DMGT along with other newspaper companies such as The Metro and the Mail on Sunday.
- Its main revenue is digital advertising, subscription fees and print ads.
- The company is a supporter of the Conservatives.
- Even though a newspaper is published daily, and the Daily Mail seems successful, there appears to be much criticism and many negative responses towards the Daily Mail in general. The website, Media Bias/Facts Check - https://mediabiasfactcheck.com/daily-mail/, even rates The Daily Mail as "questionable" due to the facts that their own research of this company has shown.
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| Screen clipping from the website link |
- There have also been several criticisms, through several topics, towards the Daily Mail. Some of these include Racism, Homophobia and Sexism where the Daily Mail used unnecessary titles or focused their articles on unnecessary things that have no true or important meaning to the event the article should be on and had caused some offence.
- The Daily Mail has also been known to use sensationalized headings with over-emotional wording. However, this does help drawing in their audience as these headings seem to encourage members of the public to read them. This is also because of the wording they choose clearly engages who they are specifically targeting along with the images for the highlighted topic. A recent example from the 18th of June is this:
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| Screenshot from their website |
- This newspaper is clearly aimed towards the older generation and even members of the army/RAF due to Vera Lynn's significance in the second world war and throughout the late 1900s. The images and name in bold will most definitely draw the attention of people due to them being recognizable and standing out. However, this example is not as sensualized as most newspapers.
